Web analytics books and resources

Whitepapers by Brian Clifton

This 19 page vendor agnostic document details every possible accuracy consideration for on-site web analytics tools such as Google Analytics, Omniture, Webtrends etc., and how to mitigate these and get comfortable with your data.
>> Undersanding Web Analytics Accuracy

 

 

Tracking offline marketing whitepaper When it comes to tracking offline marketing campaigns, many marketers are unaware of the potential of using their existing web analytics tool to measure success. In this PDF whitepaper I describe how to use four techniques with Google Analytics ? two technical (redirection) and two non-technical ? for measuring the success (or not) of your offline marketing campaigns.
>> Tracking Offline Marketing Campaigns with Google Analytics

 

Highly recommended reading These are all books that I have read and over the years. They have helped me to learn and develop skills for understanding the web, its measurement and web site analysis. They have influenced my thoughts and solidified my own personal vision...
    krug.jpg Don't Make Me Think! By Steve Krug (pronounced Kroog) This is an excellent, humorous, easy to read book which was one of those light bulb moments for me. If only I could write as well as this...!
    SEO Best Practice Guide By Dave Chaffey, Chris Lake and Ashley Friedlein Comprehensive SEO Best Practice Guide presented as a 300 page ebook. Updated regularly with free PDF sample for download.
    Web Analytics: An Hour a Day by Avinash Kaushik - a big picture approach to web analytics, where it fits in and what you can do with the information
    Purple Cow: Transform Your Business by Being Remarkable by Seth Godin A very easy to read and engaging book (you can literally read it on a plane trip!). However, that doesn't detract from the skill that Seth has at illustrating, with great case studies and in very simple terms, how the world has changed since the web came along. An inspiring read even for people who have seen it all...
    Econsultancy.com Not a book, but I am a big fan of E-Consultancy. The quality of their reports and the people that produce them is excellent. A great resource for digital marketers and one I refer to in the book and in numerous posts/presentations.
Other recommended reading
Copyright Advanced Web Metrics by Brian Clifton